Who What Wear
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I’ve Never Been a Revolve Girl, But Consider Me Converted By These 32 Fall Finds
Though I shopped at Revolve probably too much in high school (back before the company dropped the word “clothing” in its domain name), I…
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I’m a Contemporary Artist—These 40 Nordstrom Items Are as Chic as It Gets
When I first laid eyes on the stunning work of artist Laura Naples almost a decade ago in the pages of…
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Prediction: These 8 Trends From London Fashion Week Will Define 2024
Photo: Launchmetrics Spotlight/Roksanda; Courtesy of Holzweiler;Courtesy of Frolov It’s that time of year again—the air is getting chillier, pumpkin spice lattes are…
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Fashion People Love This Classic L.A. Brand—12 Fall Items I Tried and Loved
Around five years ago, I was introduced to the California based brand, Rails. I purchased a very Jeanne Damas-esque floral…
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How I Turned My Regular Bangs Into Effortless French-Girl Bangs
Like many other things we Americans romanticize about the French, I’ve always been in awe of how these ladies seem to keep their…
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How to Wear the Corporate Aesthetic Without Looking, Well, Corporate
If you’re simultaneously obsessed with the latest micro-trends and too intimidated to test them out, you’ve come to the right…
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The Straight-Off-the-Runway Altuzarra Dress Every Fashion Person Is Ordering RN
You’ve heard of see now, buy now, but wouldn’t it be great if you could also wear it tomorrow? Altuzarra teamed up…
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The Hair Oil Jennifer Aniston, EmRata, and Olivia Rodrigo All Swear By
I am on a never-ending quest for better hair. It seems like I’ve tried every shampoo, conditioner, leave-in, serum, and…
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Charli Howard Is the It Girl We All Needed and Wanted
It’s this, Howard’s courage of conviction, that made her book Misfit such a compelling read. She has written two books:…
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Bella Hadid Is Already Wearing Spring 2024’s Biggest Runway Trend So Far
We’re only halfway through fashion month, and yet, one trend is already shaping up to be the favorite of the…
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I Live in New York But Just Got Back From Portland—30 Cool Pieces That Came With
This summer, I wanted to squeeze in one last getaway before the air starts to cool and fall is in…
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You’re Done: 7 Fall Trends I’m Low-Key Over and What I’m Buying Instead
I might be jumping the gun here, but I’m already looking ahead to my favorite time of year: summer. I’m looking forward…
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Start Planning: These 6 Trends From NYFW Will Be Everywhere In 2024
It’s only been a few days since the end of New York Fashion Week, but it already feels like I’ve…
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A French Colorist Says *This* Is Every Euro Girl’s Secret to Flawless Hair Color
Europeans and Americans have a different approach to hair color. In America, the name of the game is often fresh…
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What’s Good: Here’s Everything I Wore to New York Fashion Week
As an editor, fashion month is always a highlight of the year—a moment to see runway shows up close, have a preview…
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New Yorkers Take Fall Fashion Seriously: 5 Chic Outfits I’m Re-Creating ASAP
The time has come to pack up all our summer minidresses and swimwear and pull out our jackets and boots for…
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I Skeptically Tried This $89 Serum—3 Months Later, I’m Glowing
The inspiration behind the serum: “Initially, we did not set out to build a skincare brand. We set out to…
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Fall Is Coming—18 Transitional Outfit Ideas That Will Make the Shift So Easy
Change isn’t always easy, especially regarding the shift from summer to fall. As much as shifting into a new season…
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I’m a Master Esthetician—17 Products That Should Be Staples in Your Routine
“I truly believe I’ve been an esthetician at heart since I was about 10 years old,” Godsick tells me. “I…
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Every Time I Wear One of These 17 Fragrances, Somebody Copies Me
I know what you must be thinking: Isn’t it your job as a beauty editor to share perfume insights and recommendations?…
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Gap Just Dropped Hundreds of New Arrivals for Fall—Here’s What I’m Buying
The leaves haven’t even started to change color yet on the East Coast, but it’s safe to say that most…
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How Amina Porter Is Reshaping the Future of Travel With PS
Amina Porter—the visionary CEO behind PS, a private luxury airport terminal for commercial-flight passengers—has completely evolved the travel experience. PS…
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This Vintage Dealer Wore a Crochet Top and Trousers for Her Spanish Wedding
Welcome to Who What Wear Weddings, the destination for style-minded weddings. Expect insightful tips straight from the newlyweds, shoppable elements, and…
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I Rarely Wear Black Jeans, But I’m Changing My Tune After Seeing These Outfits
I was (fashionably) late to the jeans party. My first foray into pants was experimenting with my mom’s old stirrup…
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Meet The Bougiest, (Yet Surprisingly Affordable) Lingerie Trend I’ve Been Loving
Much like anything form-fitting, or that requires fasteners to put on, bras have taken a backseat in my clothing lineup.…
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7 Celebrity-Hairstylist Tricks for Red Carpet–Worthy Ponytails
I’ve been a ponytail enthusiast ever since I can remember. For me, the simple style checks all the boxes. It’s quick, easy,…
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I Was Bored With My Everyday Makeup—Until I Tried This $16 Best Seller
Photo: Amrita Mehta/About-Face Since it’s been a while since I’ve last used such highly pigmented liquid eye shadows, I had…
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9 Popular Fashion Trends That Have Roots in Latin Culture
I don’t think anyone would disagree when I say that our fast-paced lives have so many implications for our fashion choices. On…
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Quiet Luxury, Who? 32 Maximalist Shoes That Are Screaming For Attention
Photo: Launchmetrics Spotlight/Off-White; Launchmetrics Spotlight/Puppets and Puppets; Launchmetrics Spotlight/Gucci; Launchmetrics Spotlight/JW Anderson If you were to do a quick scroll through social media,…
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If You Have Any Interest In Looking Chic This Fall, These Zara Finds Are Your In
Whenever a new season starts, especially one as stylistically relevant as fall, I find it extremely difficult to resist spending…
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Rising Star Aria Mia Loberti Channels Audrey Hepburn for Debut TIFF Appearance
To say that Aria Mia Loberti has that It factor, a magnetism that lights up the screen, would be a gross…
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Everything Who What Wear Editors Saw, Wore, Did, and Ate During NYFW
Those who attend fashion week know this to be all too true: The days are long, but the week still seems…
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The Chic and Understated Nail Colour I’m Seeing on Everyone Right Now
Nail trends and nail art come and go, but there are some classic nail colours that truly stand the test of…
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This Holy-Grail Product Treats Everything From Acne to Wrinkles
Despite being one of the most popular skincare ingredients on the market right now, retinol can still feel like a somewhat daunting…
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Calling It: These Divisive Pants Are Coming Back With a Vengeance
Last year, puddle pants—named for their ultra-long, loose silhouettes that pool at the floor—dominated the fashion space. Now, suddenly, cropped…
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I Just Went to New York Fashion Week—Here’s Every Fall Trend I Saw IRL
Every fashion week, we’re reminded that the New York crowd knows how to dress—it’s evident through the street style. But…
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Seoul Has Spoken—These 6 South Korean Designers Are the Ones to Watch
During fashion month, the world gets enamored by giant, conglomerate-backed luxury houses and refuses to look elsewhere. On European runways,…
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Don’t Blame Me, Blame Tory Burch—Capri Pants Are Nearing a Serious Comeback
If you know me, you’re probably aware of my keen interest in trends that many would consider controversial. There’s the hot…
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I Only Packed a Carry-On For 10 Days in Greece—These 8 Staples Got Me Through
Okay, I admit that headline makes it sound like taking a vacation in Greece was such a burden and I just had…
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The 4 Fall Trends This Parisian Mom Borrows From Her Daughters
What’s better than one chic Parisian? How about an entire family of well-dressed French women? I’ve been following sisters Salomé and Tamara…
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Thank Me Now—This Concealer Is Self-Setting and Can Handle 90-Degree Heat
What was the process for creating this self-setting formula? Mario Dedivanovic: I wanted to create a multiuse formula that was…
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Olivia Wilde Just Made Hot Pants Look Shockingly Wearable
New York Fashion Week is always accompanied by one too many over the top outfits (at least for my taste). Sure, it’s…
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Here’s How Our Editors Put Together the Kaia Gerber Cover
There are so many things to be mindful of when putting together such a big shoot like this. What are…
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Seoul Fashion Week Just Defined What Cool Will Look Like Next Spring
Move over, Paris. There’s a new fashion capital in town that feels like a breath of fresh air. Of course,…
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Fashion’s New Guard Is Assembling Around the World
Apart from the major fashion houses that have found ways to remain relevant for decades, most brands, like trends, cycle…
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The Art of Smelling Good
One of the most notable trends in fragrance right now is a “rules do not apply” philosophy to choosing and…
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Kaia Gerber Has Conquered the Runways, so What’s Next? Comedy Boot Camp
When Gerber’s not putting her comedy chops to the test alongside the greats, you’ll likely find her curled up somewhere…
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The Fall 2023 Shopping Guide: Where to Buy the Biggest Trends of the Season
Earlier this year, on the heels of the fall/winter 2023 runway collections, we made some predictions about where fashion was…
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People With Amazing Brows Say These Low-Cost Pencils Eclipse Expensive Ones
Like any other makeup product, the formulas in eyebrow pencils can make or break any makeup look (yes, even when it’s…
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According to Facialists and Plastic Surgeons, These 15 Creams Help Firm the Neck
“Neck creams geared toward firming should provide moisturization (via ingredients like peptides, ceramides, and hyaluronic acid), antioxidants to prevent and…
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